Monthly Archives: January 2016

Digital print technology helps fundraisers succeed.

A decade ago Imagiantion, Ink helped the Wilton, New York, Rotary Club mount a fundraising campaign that netted them almost $46,000 over three years. The idea was simple. We commissioned an artist to render a montage of “Seabiscuit”; printed limited edition prints on an offset press; signed the prints and Certificates of Authenticity; and Rotarians sold the prints to members of the community. The key to success was choosing the right image and the right artist. The town of Wilton sits right in the middle of Saratoga County, a famous horse racing area. , The artist they chose was Karin Vollkommer  a well-known local creator of equine art.

 

Ten years have passed, and vastly improved digital technology has created new opportunities that can enhance the value of the process of producing fine art limited edition prints.

 

Increase in the quality of print production presses – Offset printing was (and still is) the process of choice for many artists because of the high quality that can be achieved. However, today digital print production presses can rivals offset’s quality level.

 

One-off capabilities of digital presses – Rather than print the entire edition at once, as is necessary with the offset process, artists can choose to print smaller quantities – even a run of one.

 

Variable data – If they choose, artists can personalize prints (and Certificates of Authenticity) by customizing images and text.

 

Digital watermarks – Smartphones can capture invisible digital watermarks embedded in a limited edition print and access a video of the artist on the screen.

 

QR codes – QR codes, printed on a placard next to the original, brings up a smartphone app that allows purchasers to buy prints on the spot.

 

Find out how these new innovations have helped Imagination, Ink put a fundraising system together that requires no financial investment by your club, keeps members’ personal efforts to a minimum, and can result in a fundraising success for your favorite service project.

 

Call Jim Olsen at 518-852-1219 or email him at jim@comart.gallery

No longer is print just for reading.

Interactive print is any technology that connects print to the digital world or allows a human to interface with it.

No longer is print just for reading. It has become a sophisticated communication transfer medium. How so?

  • Image recognition technology via smart phone (and smart tablet) cameras connects print to the digital world.
  • Electronic circuits printed on a traditional printing press (screen, flexography, offset and gravure) not only connect us to the digital world but also allows for human interaction with the substrate itself.

Here are a few interactive print solutions we are aware of. They have different capabilities and permutations and some overlap each other. We have taken the liberty of inventing new-to-the-world terms in an attempt to clarify the classifications.

 Print-to-web – here a camera scans an image and image recognition software connects the device to the digital world. Three categories of print-to-web are:

  • mobile bar codes or 2D codes.
  • scannable stand-alone printed images (as opposed to QR codes™ and tags .)
  • print-to-device touch systems.

QR codes™ and Microsoft tags are examples of mobile bar codes. Scannable stand-alone solutions are Blippar, Digimarc and Documobi. Touchcode is a print-to-device application. An electronic circuit is actually printed on the substrate and is activated when the printed piece touches the screen.

Print-to-us – is a “human touch” application. Novalia, a solution from the U.K., enables electronic devices such as sensors, lights, speakers, printed batteries and various communication devices to be activated when the printed piece is touched.

Join us at the Linkedin Group “Interactive Print“.